Aimar Bergan

Improving the Alexa

Abstract

“The path of less resistance.”

In today's high technology world the goal of a manufacturer is not only to make the most advanced and groundbreaking device or machinery, but also the easiest to use. No matter how advanced or groundbreaking your machine is, if nobody knows how to use it nobody will buy it. A good example of how a technical inferior device can conquer a whole market by making a device easy to use and understand is Apple's iPhone which has conquered the market in no time. The main focus of this thesis is to look at the user interface of the Arriflex Alexa A-EV to see in what ways its usability can be improved. This is achieved by thoroughly studying the current user interface of the Alexa, studying the existing literature on the topic and performing user interviews and contextual analysis.

The conclusion of the thesis is that although the Alexa is a great camera with a transparent and intuitive user interface, it can still be improved according to the proposals stated in this report.