Arvid Gärdeborn & Robin Helly

Public exposure on the Internet

- Attitude differences between old and young on Facebook

Abstract

There has been an explosive development for technology in the last decades, like communication and interaction through Internet and social medias. Today we can communicate with each other through text, sound and pictures in a way we couldn’t have imagined for only 20 years ago.

The purpose with this report has been to examine if there is a difference in attitudes, between people born in the 80’s and people born in the 60’s, for being publicly exposed on Facebook without their approval or knowledge.

We chose to use qualitative as well as quantitative methods to achieve the results that can answer our problem formulation. We first posted a questionnaire to people born in the 80’s and 60’s who are users of Facebook. Thereafter we used two focus groups, one with people born in the 80’s and one with people born in the 60’s, to achieve more qualitative data like a complement for the quantitative data we achieved from the questionnaire.

The result showed that people born in the 60’s had the same opinion about what was ok to publish on Facebook and what was not. People born in the 80’s however had different opinions about it: some thought that a picture was ok to publish and others didn’t think that at all. The difference between the groups wasn’t that big, but people born in the 60’s were careful with which pictures they published while people born in the 80’s often published dumb pictures and similar, maybe because they are more at ease with new technology which makes it easier to publish such information faster.