Nicklas Holmgren, nholmgr@kth.se

Ted Steinkeller, tedst@kth.se

Web-TV’s future development alongside linear TV

Abstract

In a growing media world where video services can be used on different platforms and can easily move between them - a development takes place for each passing day. This paper will specifically examine the supply, development and future of Web-TV. Are the TV companies’ visions of the future converging with the users’ wishes and expectations? The process has involved literature studies, interviews with companies and a questionnaire aimed at consumers. The result has been analyzed and the conclusion has been that Web-TV will become bigger than broadcast-TV. The timeframe in which this will occur is uncertain, but the estimation is that it will happen within 10 years. That broadcast-TV has held on as the dominant form is largely because of the culture surrounding it.