Tableau TV on the Internet

Abstract

Consumers of telecast have the opportunity to choose between traditional telecast in tableau TV format or through web TV channels where they can decide for themselves when to view a specific show. Despite this, the majority still choose to view the traditional telecast.

This bachelor thesis scrutinize if tableau TV on the Internet could be an option to attract more consumers towards the web TV channels and viewing television over the Internet. In this thesis connections are drawn to media convergence, user habits, possibilities and opportunities in the industry, technology, economy and opinions from both the consumers and the television companies.

The results in this thesis indicates that tableau TV on the Internet can be a good complement to the on demand services of the web TV channels in the future to attract more consumers. Combined with theories about media convergence these results indicate that the best result could be accomplished when applying just some of the aspects from tableau TV and adjust these characteristics to the Internet.