Mobile E-Commerce – Interaction design within e-commerce applications

Johannes Bengtsson

Abstract

Technological developments are continuously evolving and new tools to reach information is created. One of the most recent technological innovations adopted by a large number of users is the concept of smartphones and applications made specifically for those phones. Phone applications expand the possibilities for widespread information distribution where the user gets access to the information almost always.

The concept of e-commerce is nothing new in the technical development, the ability to buy goods over the internet is something that consumers has been able to do for over a decade. With the widespread use of smartphones and phone applications e-commerce applications are increasingly making their appearance at the market. An increased range of applications available for users means more competition for developers. To boost the chances to meet success in the fierce competition one must demonstrate a sound and useful application, a requirement for achieving this is to have a good interaction design.

In this report, a couple of the most successful e-commerce applications for the Android operating system are analyzed with the objective to identify the cornerstones to a successful interaction design and usability. With these results to back up the continued work, I will develop a design framework for developing e-commerce applications with the ability to satisfactorily process the user interaction.